KPMG Recruitment Drive; Hiring Analyst – Apply Now

A B2B analyst plays a pivotal role in driving business growth and decision-making. They are responsible for collecting, analyzing, and interpreting data to uncover valuable insights that inform strategic initiatives. By examining market trends, competitor activities, and customer behavior, B2B analysts help businesses identify opportunities, optimize operations, and develop effective marketing strategies. Their analytical skills and ability to communicate complex findings to stakeholders make them essential assets in any organization seeking to maintain a competitive edge in the B2B marketplace. Candidates are advised to apply soon, before the link expires

Name of the Organization: KPMG

Requisition ID: 30019401

Positions: Analyst

Location: Gurugram

Salary: As per company Norms

Educational Qualifications:

• BA university degree or equivalent
• Professional marketing qualification (MBA or equivalent) preferred
• 0 to 2 years of Business experience in a similar role for a large multinational company (Experience in a professional services firm would be an advantage). Experience in B2B marketing will be an advantage

Job Description:

The role of an Analyst is to support the development, delivery and managing of website UI and content, to drive traffic and enhance the usability of the website.

Web Experience Management:

• Create and maintain website content, including industry, insight sand landing pages.
• Uploading digital assets on AEM assets and other video hosting tools.
• Develop and implement strategies to improve the usability and accessibility of the website.
• Co-ordinate and manage end-to-end delivery
• Track and analyze website traffic and user behavior.
• Stay up-to-date on the latest web design and development trends.
• Collaborate with other departments, such as product development and customer service, to ensure that the website is aligned with business goals.
• Assist with other marketing initiatives as needed.

Mandatory technical & functional skills:

• Has worked on AEM (Adobe Experience Manager) or Wordpress or any similar tool
• Strong project management skills including the ability to multi-task and manage multiple projects with competing levels of priority and rigorous deadlines
• Detail-oriented to know the various program elements and orchestrate their movement/timing, yet able to step back and see the big picture and tie the pieces together to know where to focus efforts.
• Strong creative skills including reviewing copy and visual/image selection
• Knowledge of analytics tools such as Screaming Frog, Hotjar, Google Search Console, Adobe Analytics, etc.
• Basic knowledge of HTML & CSS.

Key behavioural attributes/requirements:

• Demonstrates a strong desire to acquire new skills and knowledge. Actively seeks out opportunities for growth and readily absorbs feedback to improve performance
• Understands and applies marketing principles in web publishing
• Shows a strong ability to interpret data to optimize content and improve user experience
• Adapts quickly to established workflows and guidelines
• Provides regular updates and prevents issues through clear communication
• Takes ownerships of tasks, follow through and escalates issues when necessary

 

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